I lost 100 pounds. Then I built the app I wish I had.

Before
Alex Guerrero before losing 100 pounds
After
Alex Guerrero after losing 100 pounds

Alex Guerrero, Founder of ORI

My name is Alex Guerrero. A few years ago, I weighed over 300 pounds. I'd tried every diet, every app, every hack. Nothing stuck. The calorie trackers were tedious. The coaches were expensive. The advice was generic.

So I did what any frustrated engineer would do. I started building. Not a startup. Not a business plan. Just a tool that actually worked for me. Something that made tracking effortless. Something that could answer my questions at 2 AM when I was standing in front of the fridge wondering if I should eat.

“I didn't build ORI to compete with MyFitnessPal. I built it because nothing on the market was good enough to help me lose 100 pounds.”

Over time, that tool became ORI. I added AI food recognition so I could log meals in seconds. I built an AI coach that actually understood my goals and gave me real advice. Not generic tips. I added workout tracking, sleep monitoring, and progress insights.

The result? I lost 100 pounds. And I realized if this app worked for me, it could work for a lot of other people too.

Why ORI is different

ORI isn't built by a VC-backed team of people who've never had to lose weight. It's built by someone who lived it. Every feature exists because I needed it. Every design decision was made with one question: “Would this have helped me when I was 300 pounds?”

That's the difference. ORI doesn't just track calories. It understands the journey. The plateaus, the late night cravings, the frustration of not seeing the scale move. Because I've been there. And I built ORI to get you through it.

Start your transformation today.

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